It’s imperative to keep your content fresh and engaging these days. Creating content can be daunting and time-consuming, but keeping your content in circulation and keeping up with search engines while still maintaining your sanity and little spare time you have is doable, though. Create a closed-circle content loop and you’ll feed the content beast and free up your time. Sound good? OK let’s start with…
A closed-circle content loop is a content system primarily focused on both the atomization of brand-new content and the repurposing of the old.
Atomization is the act of taking new content and splitting it up into smaller parts tailor made for different social media channels. Recycling old content in new ways ensures that your brand always has something fresh and relevant to say. Google loves fresh and relevant, and it’ll boost your SEO.
Both of the above methods close the gap in your content strategy. Everything you write or record is valuable and should be preserved so it can be used over and over again.
Thinking outside of the box when it comes to content is another aspect of the closed loop strategy that works. We are sure you have written countless articles and blog posts, but to truly feed the content machine why not try:
Generating diverse content boosts your SEO. If you focus on getting to know what your audience wants to read or watch online, it will aid you in generating new content in the future that speaks to them. These days, everyone is short of time; you can’t afford to waste yours fiddling around with recycling content that doesn’t work. That being said:
Done correctly, recycling old content can be a masterstroke. Content does have an expiration date, but repurposing evergreen content that has gone a bit stale can breathe new life into it so it can be consumed again.
A simple – yet remarkably effective – way to recycle content is to blow it up. Atomization takes that beautifully written long form copy and breaks it into different sized chunks that can serve different roles. An in-depth eBook about a brewery and how they make their beer can be repurposed into a colorful “how to tell lager from ale” infographic. The same eBook could then be broken into 140 character pieces about beer for Twitter or maybe a YouTube video tour. It’s a bit of imagination and a bit of hard work, but it pays for itself in a very short time.
With so much fresh content for search engines out there we have the problem of a super-saturated market. The title of your content is what readers see first. Some readers will only read the title before moving on so you have to make it memorable.
Keywords are your best friends here. Making sure all of your content contains the relevant keywords makes it all the more likely that you’ll be found in the first place.
The French Enlightenment writer and philosopher Voltaire once said, “Originality is nothing but judicious imitation. The most original writers borrowed one from another.”
SEO-savvy content can be created by visiting your favorite influencer’s blogs and websites. Original content that is inspired by your favorite content online is a great way to keep your content fresh and relevant. Remember not to plagiarize and to add your own spin and comments to flesh out the ideas.
Creating fresh content every day is time-consuming. The above time-saving tactics can help. We use them in our Denver SEO company, and they work to boost rankings fast.