Retargeting

Keep your business top of mind to those who have shown interest of your products or services.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.

Some Of The Things That We Will Do:

• Create special code and put it on your website that will follow your audience all over the Web.
• This code is unnoticeable to your site visitors and won’t affect your site’s performance.
• Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.